I finally stopped trying to make the AI write my whole email campaign

I kept feeding Jasper a product description and expecting a full funnel, but the copy felt flat every time. What changed was a webinar from a marketer in Denver who showed her process: she uses Claude to generate 50 headline options, picks the top 3, and then writes the body herself. After trying it, my last campaign's open rate jumped from 12% to 19%. Anyone have a different method for splitting the work between you and the AI?

3 comments

3 Comments

abby_king2225d ago

Oh that's a great point! I heard a podcast where they said to use AI for the boring first draft stuff, like outlining or research. Then you go in and add all the personality and real stories. It totally changed how I start projects now.

reed.eva25d ago

Totally agree with @abby_king22. I use it to get past the blank page. Like, I'll ask for a basic list of points on a topic, then pick the two that actually fit my life and build from there. It stops me from overthinking the start.

the_vera2d ago

But doesn't that just make your starting point feel fake from the get go? If you're using a machine's basic list, how do you even know which points truly fit your life, @reed.eva? It seems like you're trading one kind of overthinking for another, you know? Now you're stuck judging a robot's ideas instead of just wrestling with your own messy first thoughts. The blank page is scary, but at least what comes out of it is actually yours.