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That sketchy link swap offer still bugs me years later

I mean, this other site owner wanted to trade links even though our content had nothing to do with each other. Idk, maybe it's just me but that always felt like gaming the system. I said no because it seemed wrong, but they made it sound so normal. Now I see their site tanked in rankings, and part of me feels smug, part of me feels bad for them.
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3 Comments
the_william
Networking's one thing, but @daniel673 is right about it being a link scheme. That stuff just feels shady to me.
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joseph_grant18
Isn't swapping links just networking? Always felt like normal biz to me.
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daniel673
daniel6731mo ago
Google's guidelines actually call that a link scheme, not networking.
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