I finally stopped overcomplicating my food truck menu and sales jumped

I was trying to offer 15 different tacos at my truck in Long Beach and it was killing my prep time and confusing customers. I cut it down to 5 core items and my daily sales went up by 30% in the first month. Has anyone else simplified their menu and seen better results?

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3 Comments

park.nathan7mo ago

My friend's burger joint did that too.

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richard_wells596mo ago

Ever notice how this happens with everything now? I mean, my grocery store used to have a whole wall of fancy olive oils and vinegars, now it's just a few basic ones and they sell way more. Feels like we all got tired of too many choices.

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beth8467mo ago

Oh man, same thing happened with my coffee cart! I had like twelve fancy syrup flavors and custom blends, it was a mess. Chopped it down to just regular, decaf, and three top selling flavors. Way less waste, faster service, and people actually bought more because they weren't stuck deciding forever.

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