LinkedIn DMs went dead, then a simple retarget moved them 40%

For like 3 months my outbound DMs were getting maybe 2 replies out of 100 sent. I tried new hooks, shorter messages, nothing stuck. Then I started tagging every person who visited my pricing page into a custom retarget list and sent them a follow-up DM within 48 hours. That single change brought reply rates up to 12%, and it took less than an hour to set up in HubSpot. Has anyone else seen a bigger jump from retargeting your site visitors before you even pitch them?

1 comments

1 Comment

val22322d ago

Retargeting site visitors before pitching makes sense because it's just like noticing someone lingered at your stall at the market, you'd say something different to them than to a random passerby. The ones who looked at your pricing already raised a hand, so your follow-up isn't cold, it's just finishing a conversation they started. That 40% jump is less about the tool and more about reading the room before you speak.