T
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Just realized my cold email sequence had a typo for 6 months straight

Was reviewing old stats last week and noticed my click-through rate tanked after March - turns out I wrote 'soluton' instead of 'solution' in the subject line of email #3. Has anyone else had a tiny mistake kill their whole campaign like that?
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2 Comments
lisa_grant
lisa_grant22h ago
Used to think details didn't matter. This changed my mind completely.
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the_robert
Buddy skipped a torque spec once. Engine seized 10 miles later.
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