13
I finally figured out why our AI ad copy went so wrong last quarter
We were running a campaign for a new dog food brand in Austin, and the AI tool we used kept generating headlines like 'Your dog will love this gourmet meal' for a budget kibble line. I was at my desk reviewing the reports when I saw the click-through rate was under 1%. The problem was the training data was too broad, so I had to feed it dozens of our specific product descriptions and past successful ads to get it back on track. Has anyone else had to completely retrain an AI on niche product details to fix its output?
2 comments