9
Had to choose between a fully automated AI ad writer and a hybrid tool with human review
Our team was setting up a new campaign and the budget only allowed for one tool. The choice was a cheap AI that wrote 100 ads an hour on its own, or a more expensive platform that made suggestions but required a person to check them. We went with the cheap, fast option to save time. Big mistake. After two weeks, our click-through rate dropped by 15% because the AI kept using weird, off-brand phrases that sounded robotic. We lost about $500 in potential conversions before we shut it down and switched. Anyone else get burned by going full-auto when you needed a human in the loop?
2 comments
Log in to join the discussion
Log In2 Comments
coleman.jade8d ago
What kind of weird phrases did it come up with? I'm always curious where these tools go off the rails, like if it was using outdated slang or just total nonsense. Did anyone on your team actually look at the ads before they went live, or was it a true set-and-forget situation?
6
nora5358d ago
Oh man, it was a total mess. We got "peak performance for the modern gent" on a skateboard ad. Who says gent? Another one called our energy drink "the bee's knees." No one checked. They just trusted the magic box and hit publish. We looked like a company run by someone's confused grandpa.
3