Account manager said 'we're not selling ads, we're solving math problems' and now I get it

Had a coffee with our media buyer last Tuesday in Tulsa and she broke down how she reallocated a client's budget based on search intent data, not just impressions. She showed me a spreadsheet where one keyword brought in 3x the conversions but we'd been underfunding it for months because the client liked the other platform's dashboard. Anyone else feel like the real skill is translating client gut feelings into numbers they can actually trust?

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