Hot take: I ran a ghost kitchen from my apartment for 6 months before opening a real spot in Echo Park.

The ghost kitchen model was just a money pit with zero customer connection. My brick-and-mortar made $8k more in its first month because people actually saw and remembered the brand. Anyone else ditch the delivery-only model?

2 comments

2 Comments

elizabeth_gonzalez1d ago

My friend's ghost kitchen got lost in the app, no one knew it was him.

the_hugo1d ago

Ghost kitchens are basically invisible branding.