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A customer at my taco pop-up in Echo Park said the salsa verde was 'like a green hug for my tongue' and I haven't stopped smiling about it.
That one comment from a total stranger last Friday made me realize the real product isn't the food itself, but the specific feeling people get when they eat it.
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the_robert6mo ago
Honestly, that "green hug" feeling is the whole reason I keep cooking for people.
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kevin_flores5mo ago
Turning a meal into a memory" is a bit much, isn't it? It's just food.
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leotaylor6mo ago
Man, that is so cool. I read this interview once with a baker who said the same thing, that her real job was selling the feeling of a warm kitchen on a rainy day, not just bread. @the_obert is totally right to chase that feeling. It's what turns a meal into a memory, you know? That customer gave you the best kind of feedback, it's pure gold.
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