Sat in a 3 hour seminar in Dallas last month and the speaker said email marketing is dead
Guy had 15 years at a big agency and swore the only thing that works now is short form video. Half the room nodded, the other half looked like they wanted to argue. So which is it, are you still putting money into email or did you drop it for video?
Went to something just like that in Austin and the speaker basically said the same thing, email is dead, video or nothing. Meanwhile my inbox is still full of stuff I actually open, so I am not buying it.