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My cousin asked why I still pay for Google Ads when his $200 Facebook boost got 'the same clicks'
Sat down with my cousin Dave on his porch in Toledo last Saturday and he showed me his phone, all proud of a boosted post that got 4,000 views for $200. He asked why my shop still pays a company to run our Google Ads when his boost got 'the same clicks.' I pulled up our account and showed him the difference, his views were people scrolling past, ours were folks typing 'brake repair near me' at 7am with a car that won't start. He went quiet for a minute and then asked what a keyword even was. For the folks who run both, how do you explain the gap between views and actual leads without sounding like a sales pitch?
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noah_barnes19d ago
That "brake repair near me at 7am" line hit home for me. I run a small landscaping thing and my buddy kept telling me to just boost posts instead of paying for search ads. So I tried it one spring, dropped 300 bucks on a boost, got like 6,000 views and three messages, two of which were from people in another state. Meanwhile my search ads were pulling folks typing "lawn care quote" who actually lived two streets over. He stopped bringing it up after I showed him my phone at 6am with a message from a guy whose mower died and he needed someone that week. Views are just eyeballs, leads are people with a problem and a wallet.
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