Overheard a booth renter say she charges $95 for a root touch-up and I might be undercharging

Was waiting for my color order at the supply store on Tuesday and heard two stylists talking. One said she does a root touch-up with gloss for $95 and her books are full. I've been charging $55 for the same service. My clients tip well and rebook, but I'm doing more appointments for less money. Part of me thinks the lower price keeps my schedule busy, but hearing that made me do the math on my monthly income. If I moved to $75 would I lose the walk-ins or just make the same with fewer chairs filled? Has anyone raised prices and actually lost regulars over it?

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