Pro tip: I stopped cold emailing after a sales guy in Columbus said one line to me
I was at a small B2B meetup in Columbus back in March, mostly to hand out cards and talk pricing. This sales guy from a logistics startup told me his team dropped cold email last year and put everyone on LinkedIn voice notes instead. He said reply rates went from 2% to 11% in 90 days, and I honestly thought he was full of it. I tested it on 40 leads over 2 weeks and got 6 calls booked, which beat my old email numbers by a mile. Has anyone else made this switch, and what do you say in the first 20 seconds of the note?