Our demo requests tripled in one week and it showed me what our site was missing
We posted our pricing page publicly for the first time on a Monday and got 34 demo requests by Friday, after getting 11 the entire month prior. Turns out buyers just want the number before they talk to sales, has anyone else tried this?
Why hide it in the first place? Every time I've seen a company keep pricing secret, the sales call turns into a lame dance where they finally drop the number and it's way higher than you guessed. You just wasted 30 minutes of both our time. Putting it out there filters out the tire kickers and the folks who can't afford you, so the demos you do get are from people who already know the ballpark. 34 in a week versus 11 in a month says it all.