Guy at a Columbus trade show told me to charge by the sq ft and not the hour, doubled my quotes that month

Lisa Rodriguez · 2026-10-16T15:55:04.567382+00:00

I was at a flooring trade show in Columbus back in March and got stuck talking to this older installer who ran a crew of 6. I mentioned I was still billing hourly and he said flat out, "you're selling time, not floors, so you'll always lose." He pulled out his phone and showed me a quote he sent that morning, $4,200 for 1,800 sq ft, and said he never even mentions hours to clients anymore. I switched my whole pricing sheet that weekend and closed 3 jobs the next week at numbers I would've been scared to say out loud before. Anyone else made the hourly to flat rate jump and had it backfire on a tough job?

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Guy at a Columbus trade show told me to charge by the sq ft and not the hour, doubled my quotes that month | B2b Growth Hacks - Topic Shares