Serious question, did anyone else see that AI ad stat from last month?

I was looking at the latest report from the marketing analytics firm we use, and it said AI-generated ad copy got a 38% lower click-through rate than human-written copy in our sector. That's from 4,000 campaigns they tracked, not some small sample. I nearly dropped my coffee when I read it, because we've been pushing AI copy for six months now. We switched one client's campaign back to human copy last week and saw engagement jump almost immediately. Has anyone else run a side-by-side test like this, or are we all just trusting the AI hype?

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