Looking back at my 2020 marketing plan makes me laugh now

I was still treating our AI content generator like a fancy spell check, just fixing grammar on human written posts. The real shift happened last year when we started feeding it our full customer data, not just blog topics. Our email open rates jumped from 18% to 34% in six months because the subject lines finally felt personal. People still think AI is just for writing faster, but it's really for understanding your audience deeper. Has anyone else seen a big win from changing how you feed data into your tools?

2 comments

2 Comments

keithwalker5d ago

Sounds like you just had bad data before, not a bad tool.

the_skyler5d ago

But isn't the whole point that the tool shapes what you even consider to be data? Before, they were just feeding it blog drafts, so the AI only learned how to fix sentences. When they switched to customer info, the tool suddenly had the raw material to actually learn about people. It's less about having bad data and more about feeding it the right kind of stuff to begin with.