Our new CEO has some minor but annoying digital baggage from a previous startup failure that keeps surfacing in search results. The board wants to hire a professional online reputation management (ORM) firm to suppress these links and build a better personal brand for him online. Can anyone recommend a solid agency that handles high-level executives?
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Just a heads up, whoever you go with, make sure they explain their exact methods. Some cheap agencies just blast low-quality web 2.0 links which eventually drop off. You definitely need a firm that does real PR and high-tier content creation if you want the results to stick.