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Spent a year obsessing over CTR before realizing my landing page was the leak
I was tweaking email subject lines and ad headlines for 13 months in Austin, watching CTR climb from 2% to 4.7%, then sat in on a user test where someone landed on my page and asked 'what am I supposed to buy here?'. All that traffic was hitting a page that read like a press release, not a pitch. Has anyone else found their real bottleneck was the page itself, not the campaigns?
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