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Ex-advisor swore cold outreach was dead, then I ran his playbook backward
Honestly, a guy who used to sell for Salesforce told me to ditch emails and only do LinkedIn DMs. I tried that for six months in Phoenix and got maybe 2 meetings. Last quarter I went back to short, plain-text cold emails with a specific stat about their industry, and booked 11 calls. Anyone else see gurus push one channel hard while the boring basics still win?
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