Cold list of 800 contacts sat dead for 4 months, then I added one line to the subject and got 47 replies in 6 days

Paul Taylor · 2026-09-23T11:10:02.688452+00:00

I put the prospect's company name plus the exact problem we solve in the subject line instead of our product name, and reply rate went from under 1% to almost 6%, has anyone else tested name-in-subject vs benefit-in-subject at that kind of volume?

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Cold list of 800 contacts sat dead for 4 months, then I added one line to the subject and got 47 replies in 6 days | B2b Growth Hacks - Topic Shares