PSA: our AI tool's "best time to send" picks lost to plain old Tuesday 10am

Parker Kim · 2026-10-18T06:20:03.583407+00:00

Last month I let our AI scheduler pick send times for a 4 week test across 12 emails, and the old rule of Tuesday at 10am beat it on opens 9 out of 12 times. Everyone in my Slack keeps saying to hand timing to the model, but it kept pushing sends to 6pm Sunday for our list of 8k contractors here in Columbus. Turns out those folks eat dinner at 6, they don't read email. We got a 14% open rate on the AI picks and 22% on the boring fixed slot. Has anyone else found their tool just guesses at timing, and did you keep it on or switch it off?

Topic Shares

Loading…

PSA: our AI tool's "best time to send" picks lost to plain old Tuesday 10am | Ai Marketing Strategies - Topic Shares