My old boss in Tampa said to stop writing 40 versions of every ad and it took me 2 years to get it

Michael Wood · 2026-10-09T05:25:03.671988+00:00

Back in 2023 my boss Ray told me to feed the AI three solid ad variations and let it test from there instead of cranking out 40 by hand for each client. I ignored him and kept doing it my way, then watched a client's cost per click sit at $4.10 for 6 weeks while a tiny test batch Ray set up hit $1.80 in 9 days. Now I start small and let the tool do the mixing, which honestly stings a little. Anyone else have a stubborn streak that cost them real money before they listened?

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My old boss in Tampa said to stop writing 40 versions of every ad and it took me 2 years to get it | Ai Marketing Strategies - Topic Shares