Hot take: swapping to AI for my email subject lines made things worse for 3 months
I ran AI written subject lines against my handwritten ones for 90 days on a 4,000 person list and the hand written ones pulled a 31% open rate vs 24% for the AI stuff. Everyone keeps saying AI is a cheat code for copy, but for my small tool shop in Akron it just made everything sound the same, so what am I missing here?